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  The CBD brand will want to take a look at their mid-funnel marketing and sales activity to ensure they are properly nurturing those consumers into the purchase stage. History tells us that even the most well-intentioned products can flop if they’re not positioned in the correct market segment. Digital marketing utilizes channels such as social media and websites to communicate a brand’s message to its audience. Traditional marketing, on the other hand, involves all media that was present before the internet- billboards, broadcast radio and TV, direct mail, and other ‘traditional’ channels. Here are a few reasons why market research is important, especially in the competitive CBD industry. In fact, according to Blogging.org, 91% of marketers have indicated that they are happy with the ROI that video marketing brings in when it comes to social media  go here . Medical marijuana dispensaries, research, grow supplies, and novel products are all increasing in popularity. Please note, lin